Last year, Olymel, including Flamingo poultry, joined forces with Lafleur and Prince bacon to become one of the largest Canadian players in pork and poultry.
This merger presented the perfect opportunity to rethink our marketing pieces. We got to work in January, and we are proud to show you what we came up with.
Of course, our main goal is to demonstrate that we sell meat, but we also want to show that we offer advice and ideas to our business partners to help them succeed, In short, we are "a world of culinary possibilities," as Gilbert St-Yves, Director of Food Service Marketing and Export at Olymel says.
